El triple campeón de Wimbledon, Fred Perry, fundó su marca en 1952, diseñando él mismo la primera camiseta de tenis Fred Perry piqué el mismo año. Adoptada por generaciones de subculturas británicas durante más de 60 años, la corona de laurel todavía se usa como insignia de honor.

Ben Sherman
Ropa
Ben Sherman was a legend in his own right.
Often described as ‘always embracing the new and the different’; he constantly searched for the very best. Born Arthur Benjamin Sugarman, he began his career making shirts for other designers, it wasn’t long before his creative flair took over and he started designing his own shirts. By 1963 Ben Sherman was ready to launch his own clothing line.
For over fifty-five years the iconic Ben Sherman shirt and brand has been adopted by almost every seminal youth culture and style movement, it is still revered and worn by style leaders of today. Now a global lifestyle brand, Ben Sherman and the original Oxford shirt still remains a modern icon, there is simply nothing quite like an original Ben Sherman shirt.
Find Ben Sherman
Explore the centre by clicking on the map — from iconic designer brands to mainstream fashion, your style journey starts here.
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