Haribo
Experience a magical taste
The history of the HARIBO company is a long and unique history full of successes. What started in a small courtyard kitchen on the outskirts of Bonn with a bag of sugar and a copper kettle has become one of the most successful and appreciated quality brands in the confectionery sector.
This long-lasting triumph was not limited to the German market, as HARIBO has long since established itself impressively on the market outside the German borders as well: HARIBO has become the international market leader in gummy candy and liquorice. The secret of this success story is naturally and above all based on the quality of HARIBO products.
A quality that has remained high over the decades and has been awarded countless times. In addition, HARIBO Spain and HARIBO international have built a strong and extensive production and sales network. Also responsible for all this is naturally the expansion of the product range through the acquisition of quality brands to achieve a prominent position in the market.
The special development of many delicious candies, exactly tailored to the typical tastes of each country, also contributes to the international success of HARIBO.
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